2020
BRAND IDENTITY
ART PRZ
IS AN ART
COMPETITION
ART PRZ
IS AN ART
COMPETITION
ART PRZ
ARTPRZ is an Art Competition that takes place in Grand Rapids, Michigan. Artists across the world submit their work to be displayed throughout all of Grand Rapids—museums, parks, restaurants, bridges, etc. As the competition gets closer, Grand Rapids is transformed into a city-wide art exhibit packed with art at every corner. It’s a chance for west Michiganders and tourists alike to experience over 750+ pieces of original artwork and vote on their favorite pieces. Since attending the first-ever ART PRZ in 2009, it’s been a fountain of inspiration, possibility, and connection. Growing up with ART PRZ shaped my artistic experience and eventually led me to embrace the challenge of rebranding it.
2020
BRAND IDENTITY
ART PRZ
IS AN ART
COMPETITION
ART PRZ
IS AN ART
COMPETITION
Posters
I expanded on the geometric form of my logo to create a system of modular shapes that build into layouts and patterns. In each poster, I experimented with size, scale, and repetition—creating a variety of posters while using the same graphic elements. The vibrant coral and blue colors I use in posters and throughout the design system pay homage to the Calder sculpture, and Blue Bridge—two iconic and colorful landmarks within Grand Rapids, MI.
2020
BRAND IDENTITY
ART PRZ
IS AN ART
COMPETITION
ART PRZ
IS AN ART
COMPETITION
Thinking
The bolder, the better. This attitude of ART PRZ as a competition was the idea each piece of work was grounded in. From items as small as stickers, to details as prominent as signage.
2020
BRAND IDENTITY
ART PRZ
IS AN ART
COMPETITION
ART PRZ
IS AN ART
COMPETITION
Tech
I conceptualized pop-up screens throughout the city that would help guests navigate the area, learn about featured artists, and print off helpful maps. These screens would appear in each ART PRZ district to assist visitors through their ART PRZ experience
2020
BRAND IDENTITY
ART PRZ
IS AN ART
COMPETITION
ART PRZ
IS AN ART
COMPETITION
Logo
In creating my logotype, I wanted it to come across as bold and loud, matching the attitude of the competition. What began as a layout of squares matured into fun, high-contrast, blocky letterforms. When animated, blocks erupt into the logo, representing the fierce overtaking of art that happens during ART PRZ.